Discounting in December?

December has arrived. How is your Christmas shopping going? Did you notice how many retail stores started discounting (summer sales) in November?

Discounting is the most expensive promotion available in the marketing mix and is a short term strategy at best. Example - Target no longer have the 15% off storewide days.....

How is your Marketing Plan for 2011 looking?
One of the plans for 2011 in the Next Marketing world is to do some ‘redesigning’ of our Marketing tools and this e newsletter is on the top of the list to change. Stay tuned for more details.

By the way.
When I was online searching for client Christmas gifts and I came across these Keepcup - even better, they were shipped to me the very next day :)

One more thing.
Can you think of someone who might like to read this email? Click here and pass it on. Thank you.

12 Marketing tips in 1200 words

The December/January issue of Marketing Magazine is out now. I really enjoy writing this issue as I find that it is a nice way to thank readers for their support and end the year on a positive note.

This year I outline 12 bite sized tips for 2011. Like to know what they are? Here is a sample of a few to wet your appetite

1. Don’t discount in 2011
2. Invite one person to lunch each month
3. IP your logo
4. Print something online – each month
5. Hire good help……

Grab a copy at your local newsagent today!

Owned and earned versus paid media

Being a large reader of of marketing/PR information, I am not often highly impressed by content, however this blog post by Trevor Young certainly hit the mark.

Trevor outlines, in an easy to understand way, the pros and cons of owned, earned and paid media.

If you advertise or would like more free PR in your business, then this blog post is for you.
 

Online – is free shipping here to stay?

The cost of postage is certainly one of the challenges for those who own online businesses.  How to maintain margins when a growing number of people don’t want to pay for shipping.

There also seems to be more and more companies offering free shipping, including Walmart this holiday season.

If you are an online seller of goods and free shipping is one of your key value propositions, then in the next 12 months you will need to update that to stay ahead of your competition. Need some ideas of how to do that? Drop us a line here?

Why are Entrepreneurs so happy?

This is a nice one page summary for all the business owners who read this update - view the overview here.

t 03 8060 8544
e info@nextmarketing.com.au
w nextmarketing.com.au

To forward to a friend, please Click here.
If you wish to be removed from our mailing list please Click here.
Privacy Policy Click here.
To view web version of this email Click here.

© Copyright 2010