From the other side of the fence…

I recently went through the process of selecting a buyer’s advocate to assist with the purchase of property. It provided many insights and if nothing else was a good opportunity to observe the ‘hiring a consultant’ process from the other side of the fence. One of the learning’s I took away was the marketing communication tool that both companies left with us.

One of the companies had gone to great expense to have a six-page A4 flyer printed on a gloss stock. From the front cover it looked good but the inside (three pages) had too much text and was extremely difficult to read. 

The other left us with a pack which I described as a 'mixed bag'.  Some odviously outdated materials and a photocopied flyer.

The learning - in both cases less would have been more.  The first company would have benefited from fewer words and the second company didnt need to fill a brochure pack with outdated and photocopied materials.

PS – Need some help with your Marketing Communication tools?
If so, drop me a line to discuss.

Until next time!

Need a good Elevator pitch?

As a business owner no doubt you have been advised at some point in your career to have a refined ‘elevator pitch’ ready to go at any time a selling opportunity presents itself.

If you would like some help putting your pitch together, then why not try this tool from Harvard Business School.

Multiple web pages work best

I came across this blog entry, which I thought was a very practical example of why multiple web pages are preferable to a ‘one page says it all’.

Whilst multiple pages are more effort and perhaps expense, there is a great example here, especially if you are a company with multiple locations, of why you should follow this strategy. Click here to read more.

Free $50 Google voucher

This promotion doesn’t always get much publicity, but looks like google are still offering a $50 Ad words voucher for new users to its ‘pay per click’ advertising model. To redeem the offer click here.

Guerilla Marketing – love or hate it

Guerilla Marketing can be a great way to attract PR and can be a low cost way to do so. It’s not for everyone or every company though.

Want to see some examples of Guerilla Marketing from around the world? Let your imagination run wild here.

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