A blog a day…

I have realised recently that I am consuming more and more information through reading blogs. Are you doing the same?

One of my favourite blogs is Planning with Kids  by a Nicole Avery, who is a Mum with five kids.

Whilst Nicole's blog has nothing to do with pure 'business', I have learnt alot from Nicole’s blog that can be applied to a business setting - this includes -

1. That quality content is king
2. Having an opinion is important and it is even more powerful when it is backed up by research
3. Consistency is important and
4. Writing in a tone relevant to your target audience is the key to keeping readers coming back.

Well done to Nicole @ http://planningwithkids.com/.

Oh - One more thing!
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New trend – Mass Mingling

I read with interest about a new trend in Trend Watching called Mass Mingling.

Trend Watching believes that the days when 'online' was synonymous with social isolation and loneliness are past and in fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'.

Can you capitalise on this new trend in 2010? Do you have any events in your marketing plan that you could promote online? It’s worth considering as we head into the ‘silly season’ end of the year.

Landing Pages

Are you using landing pages within your website for specific campaigns? If so, here are some tips to refine what your current strategy –

Only offer/do one thing – Your landing page is there specifically to do one thing and one thing only – i.e. get a subscriber, offer an ebook, or create an enrollment for an event. Use every bit of the real estate to sell that call to action. Don’t try to introduce other possible options or you will find your pages will simply confuse.

Test variations – You must test multiple variations of your page elements at all times. One of the easiest ways I have heard to do this is using Google’s Website Optimiser . However, if you are using Google AdWords, or any other online advertising platform, that may be sufficient.

Message and ad – I think it is a good idea to have specific landing pages for each ad you are running. It can really help conversions when the landing page copy specifically matches the ad copy that brought them there. Tweaking your ads is just another part of the testing too.

Make it easy – Make sure that’s it is obvious what you want the visitor to do and even more obvious how to do it. Keep it simple…

Are you a document guru?

I have to admit that I love a well layed out document.

To my delight I now have a reference website to refer too with for my ‘style guide’ questions. Check out Typography for Lawyers.

I especially like the ‘one space between sentences’ – I used to always do ‘two spaces’. Not any more!

Do you run events?

Getting people to interact and talk to complete strangers is one of the challengers of running events.

If you are looking for an icebreaker idea for your 2010 client Christmas function then consider this name badge idea.

This particular example has the following question on the persons name badge “What do you predict will be our biggest advancement by the year 4000”.

Why not trying it out for your next function.

t 03 8060 8544
e info@nextmarketing.com.au
w nextmarketing.com.au

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